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New Technology Tackles Current Crisis in Real Estate Succession
Local firm injects much-needed new blood into the Real Estate Industry

CITY, STATE & TORONTO, CANADA (DATE). ABC Co. is rolling-out the Real Estate Simulator® to deal with the distress caused by the industry’s changing demographics.

The real estate industry is experiencing its first succession planning emergency. [ABC Co.] explains, “According to NAR (National Association of Realtors), the average age for brokers and agents is in the mid-50’s.That means we need to find the next generation now!”

Says [ABC Co. spokesperson], “Using Web-based technologies is critical to attract the young and tech-savvy generation. Managers need ways to appeal to these potential agents or we will suffer the pains that come with a drastically shrinking sales force. The Real Estate Simulator is compelling for the new generation of agents because it allows them to test drive a career in real estate – before taking the plunge – in a way that is fun and interactive. We are confident that by introducing the simulator they will see a dramatic increase in their ability to recruit this elusive group.”

But recruiting the new generation creates other serious challenges, according to NAR:

1) New agents have little staying power – 50% of new real estate agents last one year on the job or less;
2) New agents don’t perform consistently – 25% of new real estate agents will sell only one house in their first year; and
3) New agents don’t have the right skills – only 15% of new agents have sales backgrounds.

“The needs of new recruits make it even more important to recruit widely and well. The Real Estate Simulator gives managers a better chance at hiring the right talent right off the bat,” says AlignMark senior spokesperson John Doe. “It’s difficult to find good sales people when the pool of candidates is getting younger. But, because the simulator provides accurate feedback on the critical skills and abilities required to succeed in real estate, managers can make more informed hiring decisions.”
More…
ABC Co.
(Insert boilerplate information)

Alignmark Inc.

Since 1995, Alignmark Inc. has provided online technologies for skills assessment and training. It is the first company in the world to offer online video simulations. The company is privately held and headquartered in Toronto, Canada.

Developed by Alignmark., The Real Estate Simulator® is an Internet-based assessment tool that: evaluates selling skills, personality and IQ; increases recruiting leads by as much as 500%; and helps brokers select higher quality agents.