Marketing Strategies Distribution Marketing:

Business Cards:

Place career related details on the back of your business cards.

  • When you come across potential agents, you can easily and professionally invite them to begin the recruiting process by taking the RES simply by having that message on the back of your business cards.

  • If your organization has some kind of incentive program for your agents to recruit, the business card can be used by your agents as a recruiting tool.

Brochures:

Develop a comprehensive brochure that will allow you to highlight all the benefits of joining your company.

Three Panel Company Brochures - Recruiting (81/2 x 11):

Side 1:

Inside Panel 1:

Table of contents
  • Effectively summarize what the recipient will find in the other panels of your brochure
  • Company contact details


Inside Panel 2:

Interested in a Real Estate Career?
  • Provide steps that need to be taken by the candidate to initiate a Real Estate Career
  • Let them know what you offer in terms of support
  • Direct them to the Real Estate Simulator.

Inside Panel 3:

Real Estate Simulator
  • A description about the Real Estate Simulator as it relates to the company
    • This is your opportunity to brand the Real Estate Simulator as your recruiting tool.
    • Incorporate a screen shot of the assessment and highlight the benefit of taking the assessment.


Side 2:

Outside panel 1:

Frequently Asked Questions
  • FAQ’s about a Real Estate Career in relation to your company


Outside panel 2 (back cover):

Brochure Back
  • Reasons to consider [Your Company]
  • Company name with logo
  • Contact details
  • Emphasis on the company website (website address bolded at the bottom)

Outside panel 3 (cover):

Brochure Cover
  • Company name with logo
    • A recruiting tag line
    • E.g. “Your Future Awaits You Inside…”
    • An image that depicts recruiting (optional)