| Marketing Strategies
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Drip Campaigns:
Your marketing activities should be consistent throughout the year. Even when you are busy, you still need to keep a baseline of activities to ensure that you will have work for the slower times of the year. Don’t get trapped into a “sell-produce curve.” This is the situation where you are selling until you find work to do, then you become so busy doing the work that you stop selling. Once the work is over, you start selling again. You haven’t done the activities necessary to keep a steady flow of work coming into the company.
Step 1: Develop your Plan (Plan something EVERY month)
Step 2: Strategize the Execution of Your Plan.
Step 3: Decide who your Target is.
Step 4: Create consistency by developing your slogan or phrase. Then place it on every promotional and marketing piece.
- Emails (Monthly)
- Business cards (every where you go)
- Magnets (Every opportunity)
- Newsletters (quarterly)
- Postcards (Monthly)
- Promotional or Sales Brochures
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