Marketing Strategies Career Section:

Think of your career section as your 24 hour receptionist. If configured properly, your career section will give you the ability to collect contact details from inquiring prospects, filter out serious prospects providing you with serious candidates for you to engage, answer their questions and direct them to appropriate sources for greater detail
  • Develop a “stand alone” career page or section that has three elements:

    1. An introduction about your office’s recruiting targets, wish-lists and/or philosophy;
    2. Content specifically designed to engage each of your targets (e.g. new recruits or existing agents)
    3. A banner leading directly to the Real Estate Simulator.

  • Update the career page or section no less frequently than monthly with information about:

    1. Upcoming educational events;
    2. Upcoming recruiting events;
    3. Stories and/or testimonials that demonstrate why people have joined your firm and/or won’t leave your firm.

  • This content should provide recruits with insights and tools that will help them assess their abilities/interest in joining real estate/your firm. In other words, the content should not be purely self-promotional.

  • Include an “e-mail this page to a friend” option so that visitors can distribute details about upcoming events and your recruiting success stories.
  1. An effective career section will provide the details that are relevant to each type of prospect that will visit your site. This will help you ensure that the prospects you have an interest in will find the information that they are seeking. The last thing you want to do is turn a good prospect away because they did not find what they were looking for.

    • Divide the career section so that each type of prospect can quickly access the details that speak to their needs. Below is an example of how your career section can be organized.

    Prospect Group #1: Just beginning their search for a RE career:
    1. What does it take to get into RE?
    2. Where are the nearest licensing schools?
    3. What are the costs associated with entering RE as a new career?
    4. What costs you will cover to help new agents get started?

    Prospect Group #2: In licensing but have not made up their mind with respect to who they will join:
    1. Why should a prospective agent choose XYZ Realty?
    2. What tools and/or training does XYZ Realty have for new agents?
    3. Testimonials from current agents
    4. Tips to help your prospects pass their licensing exam

    Prospect Group #3: Newly licensed:
    1. Why should a prospective agent choose XYZ Realty?
    2. What XYZ Realty does better than their competitors that will help a new agent excel (potentially include a comparison chart).
    3. Testimonials from current agents

    Prospect Group #4: Experienced agents:
    1. How Will XYZ Realty will help them take their career to the next level.
    2. The tools/resources that are available for experienced agents.
    3. Testimonials from current agents

  2. Have a banner and your link to the assessment incorporated into each of these sections. The banner and link should also be placed on your home page, if possible, as the first opportunity for a candidate to access the assessment.
*Note: This is an opportunity for you to brand the simulator as your own. It would beneficial to outline what the Real Estate Simulator is, why you are using it and why it would be beneficial for the prospect to take it. Place this message above the banner on your site.

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