Internet Recruiting:
Why Recruitment Training?
Have brokers’ revenues flat lined? Are empty desks taking a bite out of the office’s profitability? If this even remotely describes your brokers’ situation anytime within the last 12 months, they are probably looking to recruit new agents.Who Should Attend?
The Real Estate Simulator recruitment training modules below are intended to provide brokers with practical recommendations for beginning or building upon recruitment successes.
Flexible Formats?
Most modules can be delivered in three formats:
1) a one hour presentation which serves as a quick overview to a group of 40 or more brokers/managers;
2) a three hour workshop ideal for groups up to 40 brokers/managers; and
3) a more intensive full-day interactive workshop for seven to 30 brokers/managers.
Internet Recruiting Training Modules
Internet Recruiting (#IR 101): Overview of Internet Recruitment Tools
This training module helps brokers to better understand the range of Internet recruitment tools available to them in their efforts to achieve their recruitment goals. This session reviews the most used, and often misused, variety of Internet recruitment tools. The session touches upon the strengths and weaknesses of websites, career sections, e-mail, e-mail management systems, job boards, blogs, chat rooms, bulletin boards, search engines, recruitment management tools, assessments and metrics.
Internet Recruiting (#IR 102): Building a Website That Recruits the People You Want
While most brokers have websites, they are principally designed to sell and/or buy real estate. The result: brokers’ websites are, more often than not, implemented or maintained so as not to send the right messages to potential recruits. This training module helps brokers develop the content and structure of a site that will result in recruits staying longer at their website as well as return again and again.
Internet Recruiting (#IR 103): Blogs, Chat Rooms and Bulletin Boards
Brokers often have a tough time maintaining on-going communications with potential recruits. Why? Because it takes time, effort and expense. Blogs, chat rooms and bulletin boards can be used to ensure that brokers’ communications are more frequent, more relevant and more consistent. This training module helps brokers better evaluate and use these tools in their efforts to achieve recruitment goals.
Internet Recruiting (#IR 104): Job Boards, Job Descriptions and Online Ads
Despite the fact that online advertising is typically less expensive and more effective than more traditional methods, brokers tend to stick with the familiar: hard copy advertising. This training module helps brokers become more skilled at choosing job boards as well as developing online job ads and online job descriptions in their efforts to achieve recruitment goals.
Internet Recruiting (#IR 105): Search Engines, Online Content and Referring Sites
Brokers can’t rely solely on advertising to get recruits to their website; overtime ads become stale, competitors “up the ante” and costs can become prohibitive. This training module helps brokers better evaluate and implement three key strategies for driving recruits to websites in their efforts to achieve recruitment goals: search engines, online content and referring sites.
Internet Recruiting (#IR 106): Online Presentations and Events
For online recruiting to be effective and efficient, brokers need to constantly reach out to their targeted recruits in fun, interactive and innovative ways. This training module helps brokers better evaluate and develop online presentations/events in their efforts to achieve recruitment goals.
Internet Recruiting (#IR 107): Recruitment Management Tools and Assessment Tools
Who are brokers actually choosing to interview and hire? Do they have the necessary skills? Can they develop the skills? And, how can brokers control the seemingly unending quantity of information on recruits while still running the business? The Internet has seen the development of hundreds of different assessment tools and recruitment management systems. The challenge for brokers is to know which tools they should invest in today and tomorrow. This training module helps brokers better evaluate recruitment management and assessment tools to achieve their recruitment goals.
Internet Recruiting (#IR 108): Developing a Comprehensive Internet Recruiting Strategy
With the wide array of Internet recruiting tools, technologies and processes available, the question that brokers are often confronted with isn’t should we do something?. Rather, the question is what should we do today, tomorrow, next week and next year? This module, which is offered only to one broker (and their relevant staff) at a time in the one-day workshop format, helps to plan out a year’s worth of focused and cost-effective Internet recruiting activities.
Internet Recruiting (#IR 109): Troubleshooting
When brokers have problems implementing Internet recruiting tools and strategies, often there is no simple answer. However, AlignMark can deliver, in 30 minute segments on the telephone, troubleshooting advice that helps brokers get their recruitment efforts back on track.
Focused Content: Before each module is delivered, we provide a survey for distribution to potential attendees to confirm their current understanding of topics, concerns and priorities. As a result, we are able to develop customized sessions that provide relevant and tangible benefits to attending brokers. After the training is complete, where appropriate, we make ourselves available to, and/or follow up with, brokers to answer any questions that might arise as a result of the training.
True Skills Development: Because each module builds upon the previous one, we recommend that brokers progress through our modules sequentially. Finally, we are constantly working with other real estate training professionals to ensure that brokers (and agents) can enhance their skills. As a result, we are often able to combine our modules with sessions that address other common broker skills/issues.
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